Custom Apparel. Rooted in Rochester.
Fast. Easy. No Hassle. Easily Customize freshly picked threads today for your event, business, church, team and more!
Products
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Custom Online Merch Stores
Check out a sample storeWe set up online stores for your team or group. Easy. Simple. You choose the gear—we handle everything else.
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Custom Printing
Start DesigningScreen Print and Direct to Film printing that look sharp and last. Great for shirts, hoodies, and uniforms.
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Custom Embroidery
Get a quote todayClean, professional stitching for hats, polos, jackets, and more. Built to last.
Build Culture & Grow Your Brand
Strengthen your team and spread your message with quality gear.
Collections
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Work Apparel
Gear up your crew with durable, custom-branded work apparel that works as...
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Performance Gear
Bring the heat with custom athletic gear that moves with you—from early...
Featured products
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Sport-Tek ® Posi-UV ® Pro Tee. ST420
Regular price From $6.13 USDRegular priceUnit price / perSale price From $6.13 USD -
Heavyweight Crewneck Sweatshirt
Regular price From $8.45 USDRegular priceUnit price / perSale price From $8.45 USD -
Comfort Hoodie
Regular price From $13.84 USDRegular priceUnit price / perSale price From $13.84 USD -
Heavyweight Long Sleeve Tee
Regular price From $5.07 USDRegular priceUnit price / perSale price From $5.07 USD -
Classic Crewneck Sweatshirt
Regular price From $7.80 USDRegular priceUnit price / perSale price From $7.80 USD -
Women's Classic Tee
Regular price From $3.41 USDRegular priceUnit price / perSale price From $3.41 USD -
Youth Classic Tee
Regular price From $2.78 USDRegular priceUnit price / perSale price From $2.78 USD -
Heavyweight Joggers
Regular price From $11.32 USDRegular priceUnit price / perSale price From $11.32 USD
Our Customers Experience
See what our customers are saying.
Laura C.
Wow! We order t-shirts for youth baseball team and they look amazing!!! Thank you so much!
Peter E.
Fast, quality, and exactly the feel and color we were looking for. Highly recomend Flower City Apparel!
Preston Y.
We needed a quick order for a youth reatreat. They did an amazing job. Look and feel great!
Blog Posts
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Direct to Film Printing: A Low-Key Game-Changer...
Need custom t-shirts with bold designs and no drama? Direct to Film (DTF) printing is our go-to for vibrant, durable prints on any fabric—especially for smaller orders or detailed logos....
Direct to Film Printing: A Low-Key Game-Changer...
Need custom t-shirts with bold designs and no drama? Direct to Film (DTF) printing is our go-to for vibrant, durable prints on any fabric—especially for smaller orders or detailed logos....
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Beat the Heat: Why Your Crew Deserves Moisture-...
Let’s be honest—summer in upstate New York can get spicy. If your crew is out there mowing lawns, fixing AC units, delivering goods, or climbing ladders in 85° sun, cotton...
Beat the Heat: Why Your Crew Deserves Moisture-...
Let’s be honest—summer in upstate New York can get spicy. If your crew is out there mowing lawns, fixing AC units, delivering goods, or climbing ladders in 85° sun, cotton...
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Threading the Team Together: Why Summer Camp Ap...
Matching tees do more than look good in group photos. They build instant belonging, boost camper unity, and turn into treasured souvenirs (that hoodie might make it to college!). At...
Threading the Team Together: Why Summer Camp Ap...
Matching tees do more than look good in group photos. They build instant belonging, boost camper unity, and turn into treasured souvenirs (that hoodie might make it to college!). At...







